Gothenburg, Sweden

Hi, I'm Shayan Parsai

Senior Growth Expert|Entrepreneur

I have spent the last five years growing businesses, both my own and my clients'. What gets me going is seeing the money we put into marketing come back as paying customers.

HowdyDance, sold in 2024Built → Grew → Exited
6.2k USDrevenue per month from my courses
26websites, stores and course platforms I have built and launched
Portrait of Shayan Parsai

About me

I'm an entrepreneur at heart. Since 2021 I have started seven businesses and sold two of them, and today I run three online course platforms next to my job as Digital Growth Specialist at Pigment, a digital agency in Sweden. I do the whole chain myself, from the ads and the tracking to the SEO and the website, so I know from experience what works and what just burns money.

The main reason I'm looking for something new is simple: there is no longer room for me to grow in my current role, and I want to keep moving forward. I only take roles where I can keep developing and take on more responsibility. I also know my place: I never ask for more than I bring. If an agency hires me, it should earn at least twice what I cost.

How I work

  • Entrepreneur

    I think like an owner, because I have been one. Every campaign has to pay for itself, and I treat a client's budget the way I treat my own money.

  • Commission is a must

    I only take on work that includes commission or another share of the results. It is what makes me go the extra mile for every client, and it is a must for me.

  • Flexible hours

    I plan my days around what the work needs, and evenings or weekends are normal for me when a launch or a campaign needs attention. I work best where results matter more than the clock.

  • Remote, open to relocating

    I work remotely from Gothenburg today. If the role needs it, I'm flexible and happy to relocate to a new country.

Selected work

YK Kurser

Founder · 2025 – now

My own company. Online courses for the Swedish transport licence exam in goods, taxi and bus, plus dangerous goods courses and consulting for transport managers. I wrote every course, built the four sites with checkout and a student portal, and I run the SEO, Google Ads and ChatGPT Ads myself.

~1,800 USDrevenue per month
24Google top-10 keywords (ykgods.se)
100pages across four sites

React · Node.js · Stripe · SEO · Google Ads · ChatGPT Ads · Full tracking setup (GA4, GTM, GSC, Looker)

LSS Utbildning

Co-founder · 2026

An introduction course that prepares new personal assistants in Sweden for the job. Care companies and municipalities sign up their staff in an admin panel and can follow who has finished. I wrote the course, built the site and the portal, and I handle the SEO and SEM.

~2,100 USDrevenue per month
33 lessonsand 80 exam questions
85pages on the site

Astro · Supabase · Stripe · Vercel · SEO · SEM · Full tracking setup (GA4, GTM, GSC, Looker)

Medborgarskapskursen

Co-founder · 2026

Since 2026, anyone applying for Swedish citizenship has to pass a civics test. Our course prepares them in Swedish and English, with practice questions and a timed mock test. I wrote the content, built the site and the web portal, and I look after the SEO.

~2,300 USDrevenue per month
750+pages on the site
2languages

Astro · Supabase · Stripe · SEO · Full tracking setup (GA4, GTM, GSC, Looker)

HowdyDance

Founder and CEO · 2022–2024

African dance greetings: personal videos for birthdays and other occasions, performed by a team of dancers in Zambia and sent to customers all over the world. I built the Shopify store from nothing, grew it with Google Ads, TikTok and Instagram, and ran it until I sold the company and its rights.

70,000 USDsale price
1.7M SEKtotal revenue, about 177k USD
1,000+ kgfood donated to local families

Shopify · Google Ads · TikTok Ads · Instagram Ads

Ekonomico

Marketing 2021–2023 · new site 2026

An accounting firm in Gothenburg where I built the digital brand from the ground up: the first website and a plan to win and keep clients. In 2026 I came back and built their new site in Astro.

150+clients at the firm today
91pages on the new site

Astro · WordPress · Local SEO · Brand · Full tracking setup (GA4, GTM, GSC, Looker)

Yrkestrafiktillståndet

Web and SEO · 2026

Consulting for Swedish haulage and bus companies that need a transport manager. I built the new site with a new logo and images, made it to rank for "trafikansvarig konsult", and built a portal where the client's team handles incoming quote requests.

17pages, live since September 2026
1 dayfrom brief to live site

Astro · SEO · Higgsfield · Client portal · Full tracking setup (GA4, GTM, GSC, Looker)

Swefleet

Web and SEO · 2026

A Gothenburg company that runs "Rusta och matcha", the Swedish Public Employment Service's programme that helps job seekers into work. Their old WordPress site ranked poorly, so I replaced it with a fast new site, a refreshed logo and new images.

17pages, live since September 2026
1 dayfrom brief to live site

Astro · SEO · Higgsfield · Full tracking setup (GA4, GTM, GSC, Looker)

ATC Tests

Own project · 2026

A free English training site for people applying to become air traffic controllers, with a radar simulator, practice tests and guides. I built it to find out how far a genuinely useful free tool can rank around the world.

15practice tests
6guides in English

JavaScript · Game logic · International SEO

Work experience

  1. Sep 2025 – now

    Digital Growth Specialist

    Pigment AB, Stockholm and Gothenburg

    SEO, Google Ads, social media, websites and e-commerce for many clients, plus new business.

    Current
  2. Sep 2026 – now

    Co-founder and developer

    LSS Utbildning

    Online course for personal assistants, with an admin panel for their employers.

    Current
  3. Sep 2026 – now

    Co-founder and course developer

    Medborgarskapskursen

    Course for Sweden's new citizenship test, in Swedish and English.

    Current
  4. Jan 2025 – now

    Founder and course developer

    YK Kurser

    Exam courses for Swedish transport licences, plus transport manager consulting.

    Current
  5. Apr 2023 – now

    Founder

    Znoff AB

    Consulting in tracking (GTM, GA4, Looker Studio), design and digital growth.

    Current
  6. Mar – Aug 2025

    SEO Specialist

    Våning 18 AB, Gothenburg

    Around 20 clients at a leading Swedish SEO and Google Ads agency.

    Ended
  7. Oct 2024 – Jun 2025

    Co-founder and business developer

    Swefleet AB, Gothenburg

    Removal company built from zero: website, marketing and daily operations.

    Sold
  8. Jul 2023 – Mar 2025

    Founder and agency owner

    Webfixer

    My own agency for web development, SEO and SEM.

    Closed
  9. Apr 2022 – Dec 2024

    Founder, CEO and marketing manager

    HowdyDance

    Shopify business scaled with Google Ads, TikTok and Instagram to 1.7M SEK.

    Sold
  10. Apr 2021 – Apr 2023

    Marketing specialist, part-time

    Ekonomico AB

    Built the accounting firm's digital brand and website. 150+ clients today.

    Ended

Education

  • Vocational degree, DevSecOps

    KYH · 2024–2026

    Security built into every stage of development: C#, SQL, virtualization, containers, CI/CD pipelines and vulnerability scanning.

  • Vocational degree, Internet of Things

    KYH · 2019–2021

    Embedded systems, sensors, networking and cloud connectivity for devices that collect real-world data.

My toolbox

Paid media (SEM)

Campaign structure, bidding, audiences, ad copy and budgets. I have spent my own money on ads, so every krona and dollar has to earn its place.

Google Ads · Meta and Instagram · TikTok · ChatGPT Ads

SEO and AI search

Technical SEO, keyword research, content and local SEO, plus visibility in AI answers from ChatGPT and Google's AI overviews.

Screaming Frog · SE Ranking · Search Console

Tracking and analytics

Measurement you can trust: consent-aware tags, conversion pixels and server-side events, with reports that show what actually makes money.

GTM · GA4 · Consent Mode v2 · Cookiebot · Looker Studio

Web and product

Fast websites, online stores and full platforms with logins and payments. I build them and deploy them myself on Vercel or Hostinger.

Astro · React · Node.js · Supabase · Stripe · Shopify · WordPress · Vercel · Hostinger

UI, UX and design

I start with how people actually move through a page: user flows, wireframes and landing pages built to convert. I also do the brand side, from logos and colours to full site designs, and afterwards I check what I design against the real numbers.

Figma · UX flows · Landing pages · Logos

AI and automation

I build with Claude Code and AI agents, connect them to my tools through MCP servers, and make images and video with Higgsfield. It lets me ship in days what used to take weeks.

Claude Code · AI agents · MCP · Higgsfield

Social media

Organic content and paid social. I scaled HowdyDance on TikTok and Instagram and write LinkedIn content about growth and marketing.

TikTok · Instagram · LinkedIn

Business

Starting, running and selling companies, partnerships and bringing in new clients. I know what a result is worth to the person paying for it.

Entrepreneurship · Partnerships · Sales · Consulting

Let's talk

Pick what fits best, tell me a little about it, and I'll get back to you.

What are you looking for?

I only use your details to reply to you.